Rutgers Visual Identity System

For printed materials, the Rutgers logotype must appear on the front of all printed communications. The preferred position is in the upper-left corner. As an alternative, the logotype can be placed in the lower-left corner.

Size Requirements
The minimum size of the Rutgers logotype is one inch wide. The logotype with signature should never be smaller than 1.25" wide.

Clear Space Requirements
A prescribed amount of clear space around the logo should be maintained at all times. No other type or graphic element may appear within the prescribed clear space.

Rutgers logotype with clear space

The unit of measure is a square equal to the height from the baseline to the top of the initial "R" in the logotype. The light blue area represents the amount of space that must be maintained between the logotype and any other element including the edge of the page. For detailed information, see page 2.11 of the Visual Identity Manual [PDF–10MB].

Don't Forget to Use the Full Name of the University
Keep in mind that the full name of the university–Rutgers, The State University of New Jersey–must appear somewhere on all Rutgers communications. Several ways to satisfy this requirement include:

Using the full name of the university in your opening text
Using the full name of the university in a return address
Using the state university signature
Using the Rutgers logotype with the informal university seal

(Not recommended for digital use)

For usage guidelines regarding the university name, see the Rutgers Editorial Style Guide.

Working with Outside Vendors
If you are laying out a publication or working with an outside vendor to produce a publication, go to chapter 7.0 (Applications) of the Visual Identity Manual [PDF–10MB] for specific guidance on the preferred placement and use of the Rutgers logotype.

Need More Help?
Refer to the FAQs, use the site map, or contact the visual identity project manager.

Resources