All University of Medicine and Dentistry of New Jersey (UMDNJ) entities being integrated into Rutgers on July 1, 2013, will follow the standards and policies of the Rutgers Visual Identity System. Learn more.
The visual identity system, approved in 2006, provides standards for using Rutgers' marks and signatures in all university communications, marketing initiatives, and university-authorized products. Key requirements of the system:
By following these standards, you will help Rutgers present a clear and consistent identity, help your unit identify itself with the university, and help present a coherent image of Rutgers to our audiences.
Key elements of the identity system include:
The Rutgers logotype with signature
The popular "Block R" symbol for school spirit
Need help using these elements in your communications? Refer to Guidelines for Use or contact the visual identity project manager.
For a great source to learn more about the Rutgers Visual Identity System, please refer to the Rutgers Visual Identity Manual, which is available for download without requiring a NetID. The manual is filled with a wealth of information to guide you. If you need further assistance, contact the visual identity project manager.
Rutgers' official school color is scarlet. Rutgers scarlet is often used in conjuntion with black, gray, and white. The Pantone® color system equivalent for Rutgers scarlet is Pantone® 186. Pantone® is a worldwide standard system for designating colors.
When the current visual identity program was approved in 2006, this logo, along with a host of other marks, was retired. It should not be used in any university material. The logotypes, signatures, and marks of the current system replace all other logos and marks at Rutgers.
