Visual Identity System
A Strong Visual Identity Strengthens Rutgers
The visual identity system, approved in 2006, provides standards for using Rutgers' marks and signatures in all university communications, marketing initiatives, and university-authorized products. Key requirements of the system:
- The official logotype, signatures, and marks in the visual identity system are the ONLY sanctioned marks for use across the university.
- No other marks or symbols may be used or created in conjunction with or to replace the official Rutgers identity.
- The logotype, signatures, and marks replace all other logos and marks at Rutgers.
- All university units must use the Rutgers name and the unified visual identity system.
By following these standards, you will help Rutgers present a clear and consistent identity, help your unit identify itself with the university, and help present a coherent image of Rutgers to our audiences.
Key elements of the identity system include: