The Rutgers Visual Identity System strengthens the Rutgers identity and unites the university community under a consistent coherent style. Key elements of the visual identity system include:

• the Rutgers logotype;
• an informal university seal;
• the popular "Block R" symbol for school spirit.

As President Richard L. McCormick noted in announcing the system, "We are bringing every campus, school, institute, center, and administrative unit under a common visual identity that emphasizes our connectedness and distinctiveness as part of Rutgers."

These resources below, which were updated and expanded in April of 2008, will guide you in your use of the system:

• Overview and Elements
  An overview of the elements in the visual identity system, including the Rutgers logotype, the Rutgers spirit mark, the university seal, and the website components.
  
  
• The Visual Identity Manual [PDF–10MB]
  The Visual Identity Manual has been updated to include an expanded web section and new athletic marks.
  
  
• Jersey Roots, Global Reach Tagline Suggested Usage
  Provides information on how to use the Jersey Roots, Global Reach tagline, including formatting, punctuation, colors, and placement, with links to downloadable print and web graphics.
  
  
• Download Zone
  The download site offers print- and web-quality graphics as well as other web elements to help you apply the Rutgers Visual Identity System to both your print publications and universitywide websites.