Visual Identity System

A Strong Visual Identity Strengthens Rutgers

The visual identity system, approved in 2006, provides standards for using Rutgers' marks and signatures in all university communications, marketing initiatives, and university-authorized products. Key requirements of the system:

  • The official logotype, signatures, and marks in the visual identity system are the ONLY sanctioned marks for use across the university.
  • No other marks or symbols may be used or created in conjunction with or to replace the official Rutgers identity.
  • The logotype, signatures, and marks replace all other logos and marks at Rutgers.
  • All university units must use the Rutgers name and the unified visual identity system.

By following these standards, you will help Rutgers present a clear and consistent identity, help your unit identify itself with the university, and help present a coherent image of Rutgers to our audiences.

Key elements of the identity system include:

Rutgers logotype
RU Logotype
Rutgers logotype with signatures

Rutgers, The State University of New Jersey

Rutgers shield

Rutgers Shield

Rutgers shield with logotype

Rutgers shield with logotype

Popular spirit mark (block R) and athletic marks

Spirit Mark

Need help using these elements in your communications? Refer to Guidelines for Use or contact the visual identity project manager.