Guidelines for Use

The Rutgers Visual Identity System provides specific guidelines and standards for using Rutgers' visual identity marks and signatures in all university communications and university-authorized products.

Using the university’s name, identifying marks, and visual identity system consistently and appropriately helps maintain a strong image for Rutgers. Every member of the Rutgers community plays a vital role in bringing this cohesive identity system to life and in maintaining its integrity by applying it consistently throughout all university communications.

The Rutgers Visual Identity Manual is the comprehensive source for complete guidelines on using the system.

Guidelines for Use provides quick resources for using the system on various communications vehicles. Need help finding minimum logotype size requirements for print? What’s the identity requirement on a website? Looking for PowerPoint templates? How to use the identity on T-shirts? Get answers to those questions and more.