It is extremely important for brand success that the Rutgers logotype and signatures be displayed correctly. This includes always using the correct typefaces and the correct relative positioning and size of all elements.
Refer to the Rutgers Visual Identity Manual (section 2.0) for more detailed information about unacceptable executions of the logotype and signatures. If you need further assistance, contact the visual identity project manager.
These examples illustrate some of the incorrect uses of the logotype, signatures, and shield.
|1.||Do not distort any portion of the logotype/signature.
|2.||Do not crop any portion of the logotype/signature.|
|3.||Do not tilt the logotype/signature.
|4.||Do not rotate the logotype/signature. (An obvious exception would be a vertical street pole banner with "Rutgers" appearing as the primary element in a vertical position by necessity.)
|5.||Do not add an outline to the logotype.|
|6.||Do not alter the alignment of any component of the signature.|
|7.||Do not alter the relative size of the logotype and the signature.|
|8.||Do not alter the typeface of the Rutgers logotype.|
|9.||Do not alter the typeface of the signature.
|10.||Do not alter the type style (e.g., from all caps to cap/lowercase) of the signature.|
|11.||Do not combine the official university seal with the logotype.|
|12.||Do not stack multiple signatures, such as placing a unit signature with a department name|
|13.||Do not stack multiple signatures, such as placing a unit signature with a subunit name|
|14.||Do not separate the “R” from the Rutgers logotype and use it as a freestanding graphic or mark.|
|15.||Do not violate the minimum surrounding clear space requirements by attaching type or graphics to the logotype.|
|16.||Do not make the Rutgers logotype any color other than red (Pantone® 186), black, or white.|
|17.||Do not make the Rutgers signature any color other than red (Pantone® 186), black, gray, or white.|
|18.||Do not alter the relative size of the shield and logotype.|
|19.||Do not make the shield any other color than the approved options.|
|20.||Do not apply a gradient to the shield.|
|21.||Do not apply a tint to the shield.|
|22.||Do not crop the shield.|
|23.||Do not add a colored background to the shield.|
|24.||Do not change the orientation of the shield.|