Web Elements

Web Banner Color Themes

Predesigned web banner color themes created by Creative Services are available, upon request, to Rutgers units in order to apply the minimum identity standards easily. While not mandatory, their use contributes to a cohesive visual appearance for the university as a whole. They include the Rutgers logotype andĀ a unit or department name to the right of the logotype. Contact the visual identity project manager to request your banner. For more information about the web, visit the University Communications and MarketingĀ website.


A favicon (short for "favorite icon") is a custom graphic associated with a webpage or website that appears next to the web address in the URL window of a browser. Two favicons are available to at the Download Zone. Use of either favicon is optional.