Web Banner Color Themes

Predesigned web banner color themes are available to Rutgers units in order to apply the minimum identity standards easily. While not mandatory, their use contributes to a cohesive visual appearance for the university as a whole. These web banners may not be resized or altered in any way unless approved by Creative Services. To request a custom web banner, contact the visual identity project manager.

Information required to build a custom web banner is:

  • Unit name
  • Banner color desired
  • Font color desired
  • Banner size

web banners

With the introduction of the Rutgers shield, the university's informal seal will be phased out. Future web banners will be created without the seal as a watermark.

Each banner file contains

  • Rutgers logotype
  • Your unit's name
  • Background colors: red (#cc0033), black (#000000), or white (#ffffff)

Additional banner elements available upon request