Rutgers Visual Identity System - Rutgers Spirit Mark

The Rutgers "Block R" spirit mark is an informal graphic with limited use as an athletics mark or to communicate school spirit.

Large R Sample

The spirit mark serves as a rallying point and a bold unifying visual for Rutgers intercollegiate athletics and may also be used by the following groups when Rutgers pride is the primary message:

recreational sports teams
student groups
alumni groups

The red used in the spirit mark is the same red used in the primary color palette for the visual identity system: Pantone® 186. Refer to the Visual Identity Manual [PDF–10MB] (chapter 8.0) for detailed information about color treatments for the athletics logos.

For acceptable equivalents for fabric screen printing or other similar applications, contact Trademark Licensing.

Using the Rutgers Spirit Mark
Anyone wishing to use the spirit mark must request permission from Trademark Licensing. Alumni groups should channel their requests through Alumni Relations Communication Office.

Acceptable Color Treatments
The only acceptable color treatments for the Rutgers spirit mark are shown below.

Two-color version: Pantone© 186: black outline	One-color version: Pantone© 186
One-color version: black outline	One-color reversed version: white on black or another dark background

Note: Boxes represent background. They are not part of the logo.

Unacceptable Uses
The spirit mark may not be used in conjunction with or in place of the Rutgers logotype. Its use on stationery is limited to Rutgers intercollegiate athletics.

Unacceptable Color Treatments

	1.		Do not use any other color, except black, to outline the "R."
	2–4.		Do not use a double outline of any color combination on the solid "R."
	5–6.		Do not use any solid color other than red or white to reproduce the "R."

Refer to the Visual Identity Manual [PDF–10MB] (page 8.2) for detailed information about unacceptable color treatments for the Block "R."

Need More Help?
If you have a question, please contact Trademark Licensing at 732-445-3710, ext. 6301 or 6310.

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