Rutgers Visual Identity System
Size and Clear Space Requirements for Logotypes and Signatures
The minimum size and space requirements for the Rutgers logotype and signatures differ by use.

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Size Requirements
For Print
The Rutgers logotype must never be smaller than one inch wide. The logotype with signature should never be smaller than 1.25" wide.
  Rutgers Logotype with state signature Rutgers Logotype with state signature

On the Web
The Rutgers logotype must never be smaller than 120 pixels wide and the logotype with a signature should never be smaller than 150 pixels wide.

  Rutgers logotype with black state signature Rutgers logotype with balck state signature

Space Requirements
A prescribed amount of clear space around the logo should be maintained at all times. No other type or graphic element may appear within the prescribed clear space.

For Print
Red Rutgers logotype with clear space

The unit of measure is a square equal to the height from the baseline to the top of the initial "R" in the logotype. The blue box represents the amount of space that must be maintained between the logotype and any other element including the edge of the page.

On the Web
The minimum size of the Rutgers logotype is 120 pixels wide, with a 20-pixels wide border of clear space around the logotype.

The minimum width of the logotype with signature is 150 pixels wide, with a 28-pixels wide border of clear space. The blue box represents the amount of space that must be maintained between the logotype and any other element including the edge of the page.

Red Rutgers logotype with clear space Red Rutgers logotype with clear space

For detailed information, see pages 2.10–2.12 of the Visual Identity Manual [PDF–10MB].

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Refer to the FAQs, use the site map, or contact the visual identity project manager.

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© 2008 Rutgers, The State University of New Jersey. All rights reserved. Last Updated: 04/18/2008