When using the universitywide or New Brunswick web templates, use the following standards to add page titles when the web banner does not include a title. Camden and Newark units: contact the
visual identity project manager for assistance.
Universitywide Websites
Websites that use the universitywide template or banners should follow the style on the
president's website.
- Universitywide Website Home Page:
- Universitywide Lower-Level Pages:
- These pages have two titles. The title of the website remains prominent on the top line, while the page title is on the second line.

- Font style: Formata BQ Regular (serif) shown above or Giovanni (sans serif)
- Font size: 19 point
- Color: #660033
- Note: The website title remains visible on all lower-level pages.
- Page title sample
New Brunswick Websites
Websites that use the New Brunswick template or banners should follow the style on the website for
Transforming Undergraduate Education.
- New Brunswick Home Page:
- New Brunswick Lower-Level Pages:
These pages have two titles. The title of the website remains visible on the top line,
while the page title is prominent in the second line.
- Font style, line 1: Formata BQ Regular
- Font size, line 1: 15 point
- Color, line 1: #999999
- Font style, line 2: Formata BQ Regular
- Font size, line 2: 24 point
- Color, line 2: #336666
- Page title sample
More information is available on the
Rutgers Web Palette.
Need More Help?
Refer to the FAQs, use the site map, or contact the visual identity project manager.
Resources
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