| 1. | Do not distort any portion of the logotype/signature. |
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| 2. | Do not crop any portion of the logotype/signature. | |
| 3. | Do not tilt the logotype/signature. |
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| 4. | Do not rotate the logotype/signature. |
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| 5. | Do not rearrange components in the signature. |
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| 6. | Do not alter the alignment of any component of the signature. | |
| 7. | Do not alter the relative size of the logotype and the signature. | |
| 8. | Do not alter the typeface of the Rutgers logotype. | |
| 9. | Do not alter the typeface of the signature. |
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| 10. | Do not alter the type style (e.g., from all caps to cap/lowercase) of the signature. | |
| 11. | Do not add a drop shadow to any part of the signature. | |
| 12. | Do not combine the official university seal with the logotype. | |
| 13. | Do not alter the relative size of the logotype and informal seal. | |
| 14. | Do not combine the informal seal with a unit signature. It may only
be used with the Rutgers logotype alone, with a universitywide signature,
or with a campus signature. |
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Do not stack multiple signatures: |
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| 15. | Universitywide signature with a unit name | |
| 16. | Campus signature with a unit name | |
| 17. | Unit signature with a department name | |
| 18. | Unit names of descending importance |
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| 19. | Do not isolate the initial “R” as a freestanding symbol. |
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| 20. | Do not violate the minimum surrounding clear space requirements by attaching type or graphics to the logotype. | |
Refer to the Visual Identity Manual [PDF–10MB] (pages 2.13–2.15) for more detailed information about unacceptable executions of the logotype and signatures.
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