Rutgers Visual Identity System
FAQ – Using the Identity in Print

What are the logotype size requirements for print publications?

For printed materials, the Rutgers logotype must appear on the front of all printed communications. The preferred position is in the upper left corner. As an alternative, the logotype can be placed in the lower left corner. The minimum size of the Rutgers logotype is one inch wide. The logotype with signature should never be smaller than 1.25" wide. For more information see the print standards.

Do I have to use the full name of the university in my print publications?

Yes. The Rutgers logotype and the full name of the university—Rutgers, The State University of New Jersey—must appear on all Rutgers communications. They can appear separately or together but both must be present.

Who do I contact if I have a question?

Refer to the FAQs, use the site map, or contact the visual identity project manager.

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© 2008 Rutgers, The State University of New Jersey. All rights reserved. Last Updated: 04/15/2008