How will this initiative benefit my unit/department?
Helping people better understand who we are and what we do benefits the entire Rutgers community. Every communication from Rutgers—from correspondence to brochures, newsletters, reports, magazines, books, websites, slide shows, exhibits, event invitations, posters, forms and applications, building and vehicle signs, apparel, gift items, and other memorabilia—is an opportunity to convey a positive message that ultimately contributes to people's long-lasting attitudes and opinions about the university.
These opinions influence action—whether attracting outstanding students and faculty, providing funding for a specific program or project, or building pride among alumni—that can strengthen the reputation and visibility of Rutgers.
How does the Rutgers Visual Identity System affect faculty and staff?
Every member of the university community plays an important role in preserving and maintaining the integrity of the Rutgers name and reputation. All academic and administrative units have the responsibility to ensure the proper use of the Rutgers name and the identity system, which serves as the building block for all university communications, by adhering to the established policies and guidelines.
How does the Rutgers Visual Identity System affect students and student groups?
Students and student groups may maintain their current logos or use the Rutgers Visual Identity System, including the "Block R" spirit mark, provided they adhere to the guidelines included in the
Visual Identity Manual [PDF–10MB].
Will campuses, schools, and units that already have established logos, icons, and images be able to continue to use them?
The Rutgers Visual Identity System replaces the current logo, which is more than two decades old, as well as the hundreds of disconnected marks that currently are in use. The system will, however, allow for creative interpretation within established guidelines. For an example, see page 7.5 of the
Visual Identity Manual [PDF–10MB]. Staff at the
Department of University Relations' Office of Creative Services can assist university units in making the transition to the system
.
Can units choose not to use the identity?
No. The Rutgers Visual Identity System was developed for use by all university units. It provides cohesion and structure that is intended to link each unit directly with the Rutgers name, which research has shown is our strongest asset. Using the system allows Rutgers to clearly and consistently present its many units as integral parts of one strong whole and enhances the university's ability to recruit faculty, students, and staff; generate revenue; garner grants; engage alumni; and attract external support.
My unit still has a supply of business cards and stationery with our previous identity on it. Do we have to discard these items? When do we have to switch to the identity?
The identity system will be phased in gradually to avoid waste and minimize costs. Everyone is encouraged to make the change as opportunities occur, coinciding with normal schedules of reordering, updating, revising, and redesigning materials.
Who do I contact if I have a question?
Refer to the FAQs, use the site map, or contact the visual identity project manager.
