Rutgers Logotype

A logotype is a logo composed of text. In our case, it is the word "Rutgers." The Rutgers logotype is the primary element of the Rutgers Visual Identity System and must appear on all Rutgers communications. It may not be modified in any way. Using the logotype alone is the preferred way to represent the university. It is available in different electronic formats appropriate to your usage needs at the Download Zone. The Rutgers logotype may not be attached to any typographic or graphic element other than those described on this site.
RU Logotype

Two types of secondary elements may be added to the Rutgers logotype:

Logotype with shield

Obtaining and Using the Logotype

The Rutgers logotype with or without the shield is available at the Download Zone. These marks may not be altered in any way. Contact the visual identity project manager with questions.