Rutgers 250 Resources and Guidelines

All members of the university community may continue to use the Rutgers 250 elements—including a Rutgers 250 graphic, a R250 spirit graphic, a tagline, and other resources—until November 10, 2017.

The following items are available for download.

When referring to the anniversary in headlines and running text, it should always read "Rutgers 250." It should not be shortened to RU250 or any other abbreviation.

Rutgers 250 Graphics

Rutgers 250 graphics

  • May be used on all Rutgers materials during the celebration year
  • Fulfills the identity requirement of representing the university
  • Should not be combined with other marks
  • May not be mixed with other institutional anniversary marks or materials
  • Is available in four-color, two-color, and one-color versions, as well as a reverse white version
  • Web button versions are included in the download

R250 Spirit Graphics

R250 Spirit graphic

  • May be used as a secondary element when a Rutgers logotype or signature is already present
  • May not be mixed with other institutional anniversary marks or materials
  • Is available in four-color, two-color, and one-color versions, as well as a reverse white version
  • A web button version is included in the download

Rutgers 250 Tagline Graphics

Rutgers 250 tagline

  • Works best as a stand-alone or closing statement, but may also be used as a headline
  • The only punctuation used with the full tagline is two periods
  • In certain graphic treatments of the text, the periods may be left out
  • The tagline should not replace or be a part of the Rutgers logotype or any Rutgers signature. The size and clear space requirements in relation to the Rutgers logotype and signatures must always be maintained. Refer to the Rutgers Visual Identity Manual (Section 2.0).
  • May not be mixed with other institutional anniversary marks or materials
  • Is available in red, black, or white in the font appearing above. However, units may show the tagline in other fonts and colors on their own. 
  • May be used as an email signature throughout the full length of the celebration
  • The second part of the tagline, "Revolutionary for 250 Years" may be used as a stand-alone element provided it is clearly understood within the context that the phrase is linked to Rutgers
  • Capitalization should always be as shown