Project Background

The Rutgers Board of Governors formally approved the resolution establishing the Rutgers Unified Visual Identity System in December 2006. The Rutgers Visual Identity Manual provides specific guidelines and standards to the Rutgers community for the implementation of the Rutgers Visual Identity System in all forms of university communication.

In December 2008, the Board of Governors approved the Rutgers Visual Identity Policy [PDF].

To learn more about the background of the visual identity project, read the Rutgers Constituency Research Project Report [PDF].