FAQ—General Information about the Visual Identity System

How do I use the Rutgers Visual Identity System in my communication material?

For printed materials: the Rutgers logotype must appear on the front of all printed communications. The preferred position is in the upper-left corner. As an alternative, the logotype can be placed in the lower-left corner.

On the web: the minimum identity requirement for a university website is to place the Rutgers logotype in the top left corner of the live content area on every webpage. Note that with the exception of navigation, content is not permitted in the immediate vicinity of the logotype.

See the Rutgers Visual Identity Manual (Section 2.0) for detailed information on surrounding space restrictions.

How do I use the appropriate Rutgers name in my communication material?

The appropriate Rutgers name (i.e., Rutgers, The State University of New Jersey; Rutgers University–New Brunswick; Rutgers University–Newark; Rutgers University–Camden; Rutgers Biomedical and Health Sciences) should appear as follows:

  • In print, use the appropriate Rutgers name in your opening text
  • In print, use the appropriate Rutgers name in the return address
  • In print, use the signature of the appropriate Rutgers name 
  • On the web, use the full university copyright, in the footer of every webpage:

    Copyright ©2016, Rutgers, The State University of New Jersey, an equal opportunity, affirmative action institution. All rights reserved.

For ways to use the visual identity in other applications, go to the Guidelines for Use section.

What is a visual identity system?

A visual identity system is a set of professionally designed graphic marks that are approved for use when an institution's name is displayed in a variety of media and formats. The system includes word marks, logos, and symbols accompanied by policies and guidelines that define how the marks are to be used. The system is the foundation for other elements of an effective communications program.

Why does Rutgers need a visual identity system?

In 2006, the year the current visual identity system was approved, there were more than 150 uncoordinated marks in use to represent units of the university, contributing to Rutgers' familiar but vague and undifferentiated image in New Jersey. The current visual identity system strengthens the Rutgers identity and connects the university with its campuses and many units.

Is the spirit mark (block R) part of the Rutgers Visual Identity System?

Yes. The spirit mark (block R) has been designated as the Rutgers spirit mark. As such, it can be used as an athletics mark or, more broadly, to communicate school spirit. The mark is friendly and casual, and is appropriate when a bolder, more informal look is desired, particularly by sports teams and student groups. It is associated with the spirit and pride of the Rutgers collegiate experience. Guidelines for use of the spirit mark are included in the Rutgers Visual Identity Manual (Section 8.0).

block R

Whom do I contact if I have a question?

Contact the visual identity project manager.