The Rutgers logotype may only be reproduced in red, black, or white. The signature text (words below the Rutgers logotype) can appear in red, black, or gray. Note the only time the signature text can appear in white is when the entire logotype and signature are white. You do not need to make your own marks, all core graphics are available to download with the color variations.

Primary Colors
The primary colors for the Rutgers Visual Identity System are Pantone® 186, Pantone® Cool Gray 9, and black. Graphics are available in different color variations to accommodate one-color, two-color, three-color, and four-color printing.

	PRINT Pantone Matching System	PRINT Four-Color Process	DIGITAL Web/Video Usage
	PANTONE® 186	C0 M100 Y81 K4	R210 G16 B52 HTML# d21034
	PANTONE® COOL GRAY 9	TINT OF BLACK: K60	R132 G133 B137 HTML# 848589

Supplemental Colors
A supplementary set of colors has been selected to complement the primary color palette. Refer to pages 3.2–3.3 of the Visual Identity Manual [PDF–10MB] for detailed information on this color palette and the alternative metallic colors.

Need More Help?
Refer to the FAQs, use the site map, or contact the visual identity project manager.

Resources

• Size and Space Requirements for Logotype and Signatures
• Visual Identity Manual [PDF–10MB]
• Rutgers Editorial Style Guide
• Request Form

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