Each of Rutgers' three regional campuses has its own campus signature, designed for use on campus-specific communication materials.
Use of the campus-specific signature is not required of the regional campuses as long as the rest of the communication makes clear that it's specific to a particular campus.
Using the Logotypes and Signatures
The campus-specific signatures are available to
download.
Don't Forget to Use the Full Name of the University
Keep in mind that the full name of the university–Rutgers, The State University of New Jersey–must appear somewhere on all Rutgers communications. Several ways to satisfy this requirement include:
- In print, using the full name of the university in your opening text
- In print, using the full name of the university in a return address
- On the web, using the full name of the university in the page footer
- Using the state university signature
- Using the Rutgers logotype with the informal university seal

(Not recommended for digital use)
Refer to the Visual Identity Manual [PDF–10MB] (pages 2.13–2.15) for detailed information about unacceptable executions of the logotype and signatures.
Need More Help?
Refer to the FAQs, use the site map, or contact the visual identity project manager.
Resources
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