In 2004, the Constituency Research Project, a report commissioned by the university, showed that, although Rutgers was considered to be of high quality with a good reputation, the university has a familiar but vague and undifferentiated image in New Jersey. This report strongly recommended that Rutgers launch an improved and targeted program to communicate the message that what Rutgers offers is distinctive, valuable, and worthy of personal investment by the university community and by the state of New Jersey and its citizens.

• More about the Comprehensive Communications Program
• Read the full Constituency Research Report [PDF]
• Media Release
• The President's Message to the University Community
  Strengthening Rutgers' Visual Identity
• Rutgers hires nationally recognized marketing and communications firm
  By Carla Cantor, Rutgers Focus
  October 10, 2005
• Constituency Research Survey marks turning point for Rutgers
  By Ashanti M. Alvarez, Rutgers Focus
  October 18, 2004
• Two new programs to help Rutgers strengthen its ties to the state
  By Amy Vames, Rutgers Focus
  February 9, 2004

Need More Help?
Refer to the FAQs, use the site map, or contact the visual identity project manager.

Resources

• Size and Space Requirements for Logotype and Signatures
• Visual Identity Manual [PDF–10MB]
• Rutgers Editorial Style Guide
• Request Form

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