Web Banner Color Themes

Predesigned web banner color themes are available to Rutgers units in order to apply the minimum identity standards easily. While not mandatory, their use contributes to a cohesive visual appearance for the university as a whole. These web banners may not be resized or altered in any way unless approved by Creative Services. To request a custom web banner, contact the visual identity project manager.

Information required to build a custom web banner

  • Unit name
  • Banner color desired
  • Font color desired
  • Banner size (standard width is 980 pixels)
  • Navigation (if required)

web banner color samples

Each banner file contains

  • Rutgers logotype
  • Your unit's name
  • Background colors: red (d21034), black (000000), or gray (848589)
  • Informal university seal watermark, screened to 15% black

Additional banner elements available upon request